In an unprecedented move, the US Department of Transportation, through the National Highway Traffic Safety Administration (NHTSA) is celebrating the National Distracted Driving Awareness Month this April. To further push their anti-distracted driving campaign, these agencies are holding the first-ever national Distracted Driving Enforcement and Advertising Campaign.
US Transportation Secretary Anthony Foxx has announced the agency’s plans to help improve the campaign against distracted driving in the country. As part of this program, people can expect the “U Drive. U Text. U Pay” advertisements on television, radio, and digital media from 7th to 15th of the month. This $8.5-million national advertising campaign will be augmenting the agency’s first-ever national distracted driving high-visibility enforcement (HVE) crackdown. During the same period, authorities will be using traditional and innovative strategies to help stop motorists from texting and driving. This campaign is done after the very successful “Phone in One Hand. Ticket in the Other” campaign done in California and Delaware.
According to studies done about the anti-distracted driving programs done in California, authorities were able to issue more than 10,700 tickets for violations that involve drivers talking or texting on cell phones. This led to the drop of hand-held cellphone use from 4.1 to just 2.7 percent.
In relation to the campaign, the NHTSA encourages every motorist to:
- Switch their devices off and put the same somewhere out of reach before starting to
- Try to be good role models for younger drivers by setting a good example for them to emulate. One good way to do such thing is by talking to your teens about responsible
- As passengers, do not let your driver use and electronic device while driving. Speaking up or offering to make the call or send the message for the driver can help prevent him from doing the same on his own which can cause great danger on the
- Make it a point to wear your seat belts all the time.
The fight against distracted driving is no easy task. According to a California car accident attorney, the laws’ implementation is the best tool to help lessen the occurrence of these accidents. However, the success of these campaigns will mainly depend on the citizen’s response to such programs.