When the month of April began, the National Highway Traffic Safety Administration (NHTSA) launched a very graphic television ad in support for the National Safety Council’s Distracted Driving Awareness Month. The spot was a serious remind why everybody, especially teens, should make a conscious effort of avoiding distracted driving else, serious things might happen. It could lead to you causing a motor vehicle accident that could get someone injured, or worse, dead. Because of its “shock value”, the TV ad has effectively spread consciousness among road users. However, some found the ad too graphic to be seen on National Television. Despite the mixed reaction of viewers the ad is considered a success as it now has close to two million views on video-sharing site You Tube.
Honda’s Own Public Service Announcement
And so, heeding the call for a more subtle, yet very effective anti-distracted driving ad is Japanese carmaker Honda. In its TV spot, the company used the typical scare tactics to convey the message. This video, along with its hashtag campaign “#thumbsup” has been getting some following. This move has helped engage more and more people, especially the youth, about the ill-effects of distracted driving through the use of social media. The government is encouraging other companies to follow suit and come up with more ideas that can help promote the avoidance of distracted driving especially with the youth.
Why These Campaigns Matter?
Distracted driving is one of the most common reason for the occurrence motor vehicle accidents in the United States. According to the data provided by the Centers for Disease Control and Prevention (CDC), 1,060 individuals get hurt because of a distracted driver, while 9 are killed, every day. There are many causes for driving distraction but the most prevalent one is the use of mobile phones while driving. While laws have already been enacted, the implementation of such laws is still a big challenge for authorities. That is why a car accident attorney in California encourages every driver in the state to take all measures in preventing driver distraction. After all, it is everybody’s role to keep America’s road safe for everyone.